About SPR & Promotions International

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Terry Song – Chief Operating Officer, SPR International & 3 Stone International

Terry Song serves as the Chief Operating Officer for SPR International and 3 Stone International, overseeing operations across Korea and parts of Asia. With more than three decades of experience in business and entertainment marketing, she has been a driving force in bringing American artists to audiences throughout Asia.

From Las Vegas to leading Asian concert producers, industry leaders have long relied on Mrs. Song’s expertise and leadership in delivering premier entertainment experiences — from high-profile headliners to exclusive casino events in Las Vegas and Asia. Her innovative marketing approach reshaped the Asian entertainment market, particularly in Atlantic City, New Jersey, where her strategies set new standards for success.

Throughout her career, Terry has played a pivotal role in international entertainment exchange, producing record-breaking performances that bridged cultural and commercial markets between Las Vegas and Asia.

Born in the province of Beijing, China, Terry’s early love for music and freedom of expression began with dancing to the forbidden sounds of Elvis Presley. She later attended the prestigious Ewha Womans University in Seoul, Korea, where she became an accomplished cellist. Before relocating to the United States in 1975, she produced and developed new classical music programming for the Korean Broadcasting System (KBS), laying the foundation for a remarkable international career in entertainment.